This center is an amazing resource for professionals and companies in the media industry. Below is an except from their website about their offerings.
"The Media Management Center advances the success of media companies and the professional growth of media executives through its seminars, ground-breaking research and ongoing work with media companies worldwide. It is affiliated with the Kellogg School of Management and the Medill School at Northwestern University. The Center incorporates:
The Readership Institute, which focuses on actionable research, field-testing of readership-building ideas and measurement of their success and education and training for the newspaper industry on readership-building best practices and The Media Info Center, which publishes up-to-the-minute industry business and financial news on the Web. The Media Management Center is dedicated to excellence in journalism through executive education and industry research."
The Media Management Center at Northwestern University
www.mediamanagementcenter.org
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